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Retailing management by Michael Levy

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Published by McGraw-Hill Irwin in Boston .
Written in English

Subjects:

  • Retail trade -- Management.

Book details:

Edition Notes

StatementMichael Levy, Barton A. Weitz.
SeriesThe McGraw-Hill/Irwin series in marketing
ContributionsWeitz, Barton A.
Classifications
LC ClassificationsHF5429 .L4828 2004
The Physical Object
Paginationxxxv, 775 p. ;
Number of Pages775
ID Numbers
Open LibraryOL18456771M
ISBN 100072497203, 007121481X
LC Control Number2002044483

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Marketing Module David F. Miller Center for Retailing Education and Research page 2 Objectives Understand the important role of international marketing and brand management in Multinational Retail Enterprises (MNREs) Understand the differences in macro-market environment such as culture, politics, and economy between U.S. market. This book is very nice and explains very clearly the concepts involved in retailing.. I think this will be more useful for all, especially for those who want to learn about Retail Management.. Steffi Graf.S, MBA Final Year student, Saranathan College of Engg., Trichy/5(2). Jan 04,  · Retailing Management, 10th Edition by Michael Levy and Barton Weitz and Dhruv Grewal () Preview the textbook, purchase or get a FREE instructor-only desk imeldaclyde.com Edition: Nov 21,  · This book has a counterintuitive premise, arguing that too much choice is a bad thing. While retailers might sometimes feel a pressure to stuff their shelves with enticing options for their customers, Barry Schwartz convincingly argues that doing so leaves people feeling anxious and paralyzed rather than feeling like a world of possibilities lie at their fingertips.

Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and . advertising Amazon Big Data Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Ethics Fashion financial strategy Food Industry Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing JCPenny Loyalty Luxury Macy's Malls Managing Merchandise Planning Managing. Start studying Retail Management Exam Review. Chapters Learn vocabulary, terms, and more with flashcards, games, and other study tools. Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion - McGraw-Hill Connect - Book Edition: 10th